Concept Fitness International

General information

Over the last 5 years, CFI has become renowned for innovative equipment solutions for commercial gyms.

As of 2016, we are delighted to announce a partnership with Ziva, one of the world’s leading manufacturers of free-weights and functional training equipment and accessories. Indeed, for the Olympic Games in Brazil this year, Ziva is supplying the Brazil Olympic Training Facility in Rio!

The Brazilian Olympic facility is the culmination of years of development on the new Infinity range of Functional Rig / Storage Solutions. Showcased at FIBO in 2016, the Infinity Range looks set to revolutionise the Functional Rig market.

In addition, we have 2 brands, namely BILT by Agassi and Reyes (UK, Ireland and Middle East), IW Group-X (UK and Ireland)

Winner of the coveted Innovation Award at FIBO 2013, BILT by Agassi & Reyes changes the game of fitness with a champion-building legacy. BILT develops and manufacturer’s strength-training machines that powered world-class athlete Andre Agassi to eight Grand Slam titles, co-engineered by elite fitness trainer Gil Reyes.

To safely build the strength needed to win and dominate the world of tennis throughout his long career, Andre Agassi trained on innovative fitness machines hand-developed by him and his strength and conditioning trainer, Gil Reyes. These two world class, inspirational fitness leaders launched BILT by Agassi & Reyes, which is bringing the revolutionary, professional equipment to people everywhere.

IW Group-X in summary is a group-exercise programme on elliptical machines specifically designed for group participation. Already sweeping Europe, IW Group-X users the Indoor Walking machine which is now in 20 countries and has sold in excess of 12,000 units worldwide. Launched in 2015 in the UK, the programme is fully supported by REPS accredited educational support.