Ender Legard

General information

Asia Smaga, ENDER LEGARD Creative Director:

"After a spell working as a tailor for a well-know for UK couture designer I finally branched out on my own by debuting a Limited Edition collection of bridal-inspired corsetry at an exhibition in London in 2003. There I was lucky enough to be spotted by UK fashion guru, Joan Burstein of Browns Fashion who in turn introduced me to her daughter Caroline, owner of luxury bridal boutique, Browns Bride. That 'chance meeting' proved pivotal in helping me realise my tailoring and corsetry skills could be applied to developing a unique new range of underwear lingerie corsets and bodices to address common problems like dress slippage and poor bust support when wearing low front/ backless dresses.

Soon other luxury bridal outlets like Kleinfeld Manhattan and department stores like Barneys New York, Harvey Nichols in Turkey and Saudi Arabia, Harrods and ultimately Net-A-Porter added us to their lingerie and women's wear departments. Unsurprisingly, the celebrity stylists and endorsements followed. Carrie-Ann Inaba of ABC’s Dancing With The Stars called our lingerie corsets “better than diamonds” while Celine Dion, Minka Kelly, Jessica Alba and Sarah Jessica Parker - who appeared on the cover of Net-a-Porter's 'The Edit' magazine in our Carmen bodice - were all spotted wearing our pieces at various celebrity events.

Now in our 14th year as an independent label, ENDER LEGARD is once again evolving - this time under the guidance of some key new investment and management partners.

During the of Spring 2016, we released the first of a series of unique new collections designed to give women the support to wear trend-setting specialist cut designs with complete confidence from true backless, to plunge neck or strapless. If you’ve ever dreamt about wearing that stunning Ellie Saab or Monique Lhuillier backless wedding dress, or that plunge neck Valentino cocktail dress to a party or Alexander McQueen strapless dress on the red carpet, we’ve got you covered!"