The Sweet Beet Ltd

General information

There is NOTHING quite a good as true, authentic flavour! After a lifetime of secretly packing food into her checked baggage when travelling from her mother’s in Texas and her father’s in the UK (totes illegal), Lizzy Hodcroft was ready to take the saying, “if you want something done right, do it yourself” to heart.

Lizzy is a trained chef so flavour profiles were nothing new but capturing the essence of the deep, bold, smokey flavours that she lovingly grew up with in Texas to appeal to the British palate meant validating the idea through small markets and a lot of engagement from consumers. Pairing our products with recipes and food from our Street Food Stall ignited interest from retailers early on.

The Sweet Beet has become more than just a business. Growing up with mental health issues meant that Lizzy was on an extraordinary personal development journey as well and soon began to chair Mental Wellbeing Sessions for many other entrepreneurs in the North East of England, sharing her story and inspiring a new generation of strong minded leaders.

True to her own disposition, The Sweet Beet is creating a lot of disruption by forcing not only the public but buyers themselves to challenge how a condiment can be used and even what a condiment really is! Invigorating a new way of discovering flavour in our own kitchens at home is our passion! And we’ve found that proper education is key.