Smalls

General information

Hi. We’re Cat and E-J. Two New Zealand friends who, over the last fifteen years, have set up homes – and families - in the UK. The birthplace of both our Mothers. Between us, we’ve got six kids aged between four and ten. When our kids were babies, their generous New Zealand grandparents sent them lots of woolly goodies from our homeland

It was during this time that we realised the magical powers of merino wool. Wrapped up snug in it, our kids stayed warm in the cold British winters and in summer or indoors, they didn’t get as hot and sweaty as they did in cotton or polyester. And most excitingly, because the merino stayed cleaner for longer, we didn’t have to spend as much time doing washing -– or suffer the post-wash disappointment of the garments shrinking or coming out grey.

On top of this, the merino was so comfortable to wear that as soon as the kids were old enough to speak, they made it clear that they didn’t want to wear anything else.

But there was a problem…

There weren’t many merino garments made for older kids. And those that there were, were generally pretty ugly.

So we hatched a plan.

We decided to create our own. Though neither of us had done anything like this before, it wasn’t total madness. One of us is a stylist (Cat), and the other is in marketing (EJ), and both of us are passionate about design and fashion. Not to mention the fact we both had our children telling us what they wanted every step of the way!

And so Smalls was born.

A range of merino garments for children that look as good as they feel. Worn and loved every day by our own kids, we now want to share them with you.

“Our smalls wanted it…so here it is! We are sure your smalls will LOVE THEIR SMALLS as much as ours do! And we are sure that once you’ve discovered the magic of our merino, you’ll never go back!”

Made with Love by Cat & E-J