Emmy Collins London

General information

Growing up in eastern Nigeria, Emmy Collins was exposed to the world of clothing and apparel at a pretty young age. His female siblings were trained seamstresses, his God-father had a fabric supply store at the local market, and a couple of machinists who doubled as neighbourhood tailors were down the street from his home.

Before relocating to the UK, Emmy spent many years in the Netherlands for the most part, distracted from this nagging career choice in the fascinating world of style and fashion. That nag eventually charted his course to the UK with an original intention to first undertake a degree course in fashion and apparel at a school in London. But then he met David Jones, a seasoned veteran of the fashion world who eventually became Emmy’s mentor.

At some point, the fashion school route did not appear to gain any traction for him, and given his personal experience with menswear apparel and on David Jones’(his mentor) advice, Emmy decided to instead embark heads-on into the London menswear design scene. Emmy launched his eponymous label and his first fashion collection in year 2004, while simultaneously pursuing and achieving a diploma in Fashion Business Management course at Portabello Business Centre. Upon successfully completing his fashion business diploma, his personal ambition and creativity propelled Emmy to open his first showroom at London’s creative hub Shoreditch.

Presently, the brand caters for its exclusive range of private clients from the whitechapel studio on appointment only basis and also sells from their website www.emmycollin.co.uk .