Whiffaway Ltd

General information

WhiffAway Group is a joint venture with McAlpine & Co Ltd, who are a global market leader in the development and manufacturing of quality plumbing products. WhiffAway’s success has been built on this partnership’s ability to develop pioneering innovation, catering for both ever changing customer demands and market conditions.

Since 1992, WhiffAway Group has been leading the way in the development of Waterless Urinal Technology and is widely recognised as market leader in the field.

Whiffaway Group is the home of Water-Warrior Technology TM and the principle behind the Verteco brand, with offices strategically placed globally.

Most notably we are considered experts in the development and manufacture of Waterless Urinal Technology, Biological Solutions and Closed Systems.

By way of background, WhiffAway’s Waterless Urinal was introduced in 1993 by Valerie McLean as the first retrofit Waterless Urinal system in the world. Since then our global team of environmental experts have enabled WhiffAway Group to remain leaders in water saving solutions for the washroom environment.

WhiffAway Group has a focused commitment to water conservation through innovative solutions and continuous development. This combined with visionary leadership, strong strategic partners, and a proactive research and development activity has seen the Group achieve exceptional organic growth since the original system’s inception.

In recognition of the commitment to water saving, WhiffAway Group was awarded the Waterwise Marque in 2010. The Marque is awarded annually for products which reduce water wastage or raise the awareness of water efficiency. Furthermore, the Group has received numerous approvals and independent accreditation for its technologies.

WhiffAway Group under its VERTECO brand now has a presence in over 25 different countries and is proud to count many of the world’s top brands and trusted blue chip companies as clients.

As the Group continues to grow, so too does its portfolio of products and services. Unique technologies in water conservation, waste management, and energy reduction solutions continue to be at the forefront of the organisation’s strategy and future focus.

WhiffAway Group – “Saving water, money and helping you to help the environment”